How do Amazon Ads work, and how can businesses use them to increase sales?

Amazon Ads (formerly Amazon Marketing Services) allow sellers and brands to promote their products directly on the world’s largest e-commerce platform. These ads work on a pay-per-click (PPC) model, meaning advertisers only pay when shoppers click on their ads. Amazon offers several ad formats, including Sponsored Products, Sponsored Brands, and Sponsored Display, which appear in search results and product detail pages. By targeting keywords, products, or shopper interests, businesses can increase visibility, drive traffic to listings, and boost sales. Understanding how Amazon Ads work is essential for sellers who want to stand out in a competitive marketplace.